Although Facebook has some impressive statistics and figures, I believe there are 2 important statistics that small business owners need to know to predict where the market is going.
1. Facebook sends more web traffic to external websites than Google
2. The average user spends 55 minutes every day on Facebook.
No wonder smart business owners quickly change many of their marketing strategies to engage Facebook that is where their customers hang out online. You can use Facebook group posting software tool for your Facebook marketing campaign.
To go into all the details of Facebook marketing for small business owners is beyond the scope of this article, but I want to share with you some tips and methods that you can do to start integrating Facebook with your current marketing strategy.
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Create a Facebook Page for Your Business – This is a simple page that you can create to promote your business or brand on Facebook. People can 'Like' your page and then every time you post something on your page, everyone who 'likes' your page will get a message.
Join Us on Facebook – Facebook has created many social widgets and plugins that you can integrate on your website so people can connect to your Facebook page directly from your website.
Newsletters – If you have a list of bulletins, be sure to let them know that you have created a page on Facebook and invite them to join or connect with you.
Email Signature – Place a link to your Facebook page in your email signature and on your business card. Think of all the emails sent from your office, this only takes a few minutes to set up, is free and can build your followers fast enough
These people are interested in what you do, offer, support, etc. Build relationships with these people, give them value and give them free stuff, advice, software, reports, something that provides value in their lives.
